Discover the

Cool Comfort Shirt

No ice required.

Introducing the new
Cool Comfort shirt

Made from an innovative moisture-wicking fabric, our new Cool Comfort shirt combines the soft touch of pure cotton, a comfortingly light, dry fit, and a crisp non-iron finish. So you can stay impeccably cool and composed – even when the heat is on.

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Cool Comfort fabric

With advanced Cool Comfort technology and non-iron finish, the shirt effectively wicks away moisture for a cool, fresh feeling and a perfectly pressed look.

Light, soft pure cotton

Crafted from our finest pure cotton, the shirt feels beautifully soft and light against the skin and offers exceptional breathability.

Enduring cool

Wash after wash, wear after wear, you can depend on your shirt to keep you looking immaculate and feeling cool under the collar.

Limited edition

The new Cool Comfort shirt is a breakthrough for us. So for now it’s a limited release, available in a selection of colours and patterns. To make sure you get yours, buy today.

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